Why is it important to have a personal website?

According to a recent Forbes article, 56 percent of all hiring managers are more impressed by a candidate’s website portfolio or resume than any other personal branding tool. However, only 7 percent of job seekers have created an web portfolio or resume online.

Today people utilize tools like LinkedIn’s professional networking site to seek employment, but what about having your own personal web resume created for you? Something like www.yourname.com to showcase the resume and portfolio of your work to impress an employer.

Here are important reasons why every job seeker should have their own personal web resume:

Let’s face it. Your job search is all about marketing yourself and your skills and what a better medium to do this. Most companies that you turn your resume in to don’t even look at your resume, and if they do they do not look at more than one page. With an Online personal website you can market yourself, get your name out there, and become known. The resume, cover letter, networking, and Online portfolio are all tools that allow a job seeker to accomplish this task. In this competitive job market, every tool and potential advantage should be utilized.

It should be as easy as possible for hiring managers to find information about you, and creating a portfolio online increases your visibility and accessibility. Another benefit of having a strong presence online is that you can ensure the most current, professional, and accurate information about you is available online. Maybe the right question to ask is: why wouldn’t you create a web resume and/or portfolio?

An online portfolio can act as an extension of your other job application materials by allowing you to market yourself beyond your resume or cover letter. It provides a platform to put forth other materials that your resume and cover letter don’t feature in order to show evidence of skills and qualifications that you possess.

There is also greater freedom and flexibility allowed when creating a portfolio. You can include photos, video, and links to your work, recommendations, writing samples, presentation slides, and more.

It’s also convenient to have all your professional documents and information organized in a single place. The next time someone asks for a copy of your latest resume, all the professional materials and information you may need will be accessible online in the cloud from any computer. It can also serve as a backup for these materials in case something happens to the originals.

A portfolio can also be used as a tool to assess your own skills and professional growth. Having all these professional documents and activities gathered in one space allows you to see what you’ve accomplished, strengths, weaknesses, and identify what might need improvement.

As is the case with any part of an online presence, just creating a portfolio is not enough. It should be tweaked and updated as time goes on. The purpose of creating the online portfolio is so others could see it. Promoting your website is therefore equally important. Make sure to include a link to your portfolio on resumes, cover letters, business cards, social media profiles, email signature, article biographies, and presentations.