How website performance affect shopping behavior.

47% of consumers expect a webpage to load in 2 seconds.

40% of consumers abandon a website that takes more than 3 seconds to load.

79% of shoppers who are dissatisfied with website performance are less likely to buy again from the same site.

52% of online shoppers state that quick page loading is important to their site loyalty.

A 1 second delay in page load (or 3 seconds of waiting) decreases customer satisfaction by about 16%.

44% of online shoppers will tell their friends if they have a bad experience online.